The ASK
“The ASK” is a long read. A little too long. The summary is long as well, because there is a lot of good detail in the book, but also alot of fluff. Each chapter has Exhibits which summarize some main points. Then the author goes into too much detail of each one, sometimes not providing much more clarity than the summarized list provided. But, the examples and general overviews of the various types of asks is helpful. For planned giving, much more detail is needed for those not already familiar with the technical issues related to the various planning giving vehicles. Over all a good book, and worth a read for those interested. I do not agree with every perspective she takes, but there are different approaches when it comes to asking people. It cannot be a perfect science. Enjoy the summary!
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